How to Choose Coffee: Tips from Roasters

29. 01. 2025

Choosing the right coffee is an art influenced by many factors: from the type of beans to the degree of roast. We’ve prepared a practical guide to help you better understand how to pick coffee that suits your taste and preferences.

How to Choose Coffee: Tips from Roasters

Single-Origin or Blend?
Single-origin coffee is grown in a specific region and reflects the unique characteristics of its terroir (soil, climate, terrain). It often has a bright, distinct flavor profile with pronounced notes of fruits, berries, or chocolate. Blends, on the other hand, combine beans from different regions to create a balanced taste. When choosing between them, explore various flavors and focus on what you like best.

What Flavor Profile Should You Choose?
To find coffee that meets your expectations and taste, pay attention to the flavor profile description or "descriptors." These are familiar flavor notes listed on the packaging. Coffee can have fruity or berry notes, hints of chocolate, nuts, or caramel. Start by trying a few different options to discover your ideal flavor.

Roasting and Packaging
The roasting process affects not only the taste but also the intensity of the aroma. Your preferred roast level depends on your taste preferences and brewing method. There are three main roasting levels:

  • Light roast: Preserves natural acidity.
  • Medium roast: Balances acidity and sweetness.
  • Dark roast: Offers a rich, intense flavor with minimal acidity.

High-quality packaging and fresh roasting are key to great flavor. Choose coffee in airtight packaging with a valve to prevent air exposure. We recommend consuming the coffee within 3–4 weeks after purchase, as this is when it retains its peak flavor and aroma.

Origin of the Coffee
The origin of the coffee plays a crucial role in shaping its flavor. For example, Ethiopian coffee often has a bright floral profile, while Colombian coffee is known for its sweet caramel notes. Experimenting with coffee from different regions allows you to discover your favorite beans and explore new flavor profiles.

Finding the perfect coffee for you is a journey of experiments and discoveries. Try coffee with different roasting levels, grown in various regions, and prepared using different brewing methods. Tasting and exploring will help you better understand your preferences.

Processing Methods
Coffee processing is one of the key factors that determines the flavor in your cup. Pay attention to the processing method, as it reveals the unique character of the beans, creating a special taste experience for you.

And Most Importantly: Enjoy the Process!
If you’ve already found your favorite flavor, we recommend buying whole-bean coffee to always have a high-quality product on hand for unforgettable coffee moments.